PurpleYogi

About PurpleYogi

Originally established in 1999 as PurpleYogi in Mountain View, California, the company underwent a significant transformation, rebranding to Stratify, Inc. The venture was founded by Rakesh Mathur, a serial entrepreneur also credited with starting Gupshup, Whiterabbit.ai, and Armedia, showcasing a career focused on leveraging technology for various business solutions.

Under the new identity of Stratify, the company pivoted its focus to the legal technology sector, providing specialized electronic discovery and data investigation solutions. The firm catered primarily to law firms, corporate legal departments, and attorneys, addressing the growing need for managing vast amounts of digital information in legal proceedings. Stratify was eventually acquired and now operates as a subsidiary of Iron Mountain Inc.

The company's core offering was a suite of eDiscovery services designed to streamline the legal review process. Its primary service, Legal Discovery, was delivered through an Application Service Provider (ASP) model, enabling legal teams to organize large document collections, identify privileged information to prevent inadvertent waivers, and locate critical documents and individuals related to a case. Complementing this, Stratify developed Document Analytics tools to search and report on documents containing various forms of metadata. A notable feature was the Visual Email Analytics capability, which graphically mapped email communication patterns to help litigators quickly understand the relationships between different parties. For clients requiring an in-house solution, the company provided Stratify eVantage, an on-premises platform for early case assessment.