Purplelabs

About Purplelabs

Purplelabs is a food-tech company specializing in unmanned store solutions and services. Founded in May 2017 by CEO Jeon Jong-ha, the company is developing 'Doremi Fresh', an offline digital store. Jeon Jong-ha is a serial entrepreneur who previously founded the online food commerce company 'The Banchan', which he sold for 30 billion KRW, and subsequently served as the youngest online business executive at Dongwon Group. He later established Purplelabs in 2018 and its sister company, Purplelabs Healthcare, in 2019.

The company's core business revolves around creating unmanned and automated retail solutions to reduce distribution costs and innovate the offline retail market. They are preparing a food-tech service based on the 'new retail' paradigm, which connects offline unmanned stores to online and media commerce. Purplelabs has invested 10 billion KRW over four years into the development of 'Doremi Fresh' and has opened several test stores to gather customer data, showing significant growth. Their service has achieved a 65% order rate through their app and high customer satisfaction. The business model focuses on the digitalization of offline stores and leveraging AI-based unmanned solutions. The company aims to expand to 1,000 stores by 2024 and install 5,000 digital stores in the Korean market.

In December 2021, Purplelabs and Purplelabs Healthcare secured a combined investment of 20 billion KRW from investors including Murex Partners and Lighthouse. This funding is intended for offline store expansion and building synergy through the digital transformation of its healthcare commerce arm. Purplelabs Healthcare operates the leading diet health supplement brand 'Serybox' and the premium naturalism health food brand 'Dr. Prio'.