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Power Law company profile

Purple

AI · Oldham, United Kingdom · Founded 2012 Colt

WiFi social login and location analytics platform

Valuation
$0–100M
Latest valuation · 2026
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Revenue
$10–50M
Latest reported FY
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Headcount
100–500
Current team size
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Investors

4 investors on Purple's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 3 investors entered at this stage
Pitch@Palace
Mahdi Shariff
Juno Capital
Series B+ 1 investor entered at this stage
Business Growth Fund

Global footprint

Where Purple has talent and traffic

AI talent share
1.2% of workforce is AI talent
(2 of 166 staff)
Core AI00%
Other AI21.2%
Non-AI workforce16498.8%
Workforce by country
🇬🇧 United Kingdom · Oldham HQ
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Web traffic by country
100K monthly visits
across markets
🇺🇸 United States35%
🇬🇧 United Kingdom13.8%
🇦🇪 United Arab Emirates8.9%
🇨🇦 Canada6.1%
🇮🇳 India4.4%
Top 5 markets shown

Capital deployed

Purple's 4 investments and acquisitions.

Every disclosed deal where Purple appeared as a backer or acquirer, 2019–2025. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

4 deals across Purple's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        Purple's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        4 of 4 deals

        Market sentiment

        What the market is saying about Purple

        An AI-synthesized read of the highest-engagement posts about Purple on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Purple on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.