P
Purple Lab
A healthcare provider profiling company serving the broader healthcare industry
About Purple Lab
PurpleLab is a healthcare analytics company that provides data-driven insights to optimize marketing campaigns and measure real-world outcomes. Serving clients in the healthcare industry, including pharmaceutical companies, healthcare providers, and insurers, PurpleLab operates in the healthcare analytics market. The business model revolves around offering flexible reporting and analytics services based on multiple criteria and industry use cases. PurpleLab makes money by providing subscription-based access to its analytics platform and customized reporting services. The company's data is accurate, trustworthy, and compliant, ensuring dependable insights for its clients. By connecting digital efforts to real-world outcomes, PurpleLab helps reduce wasted impressions and improve unique reach, ultimately driving meaningful change in healthcare marketing strategies.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- Tredyffrin Township, United States
- Employees
- 116
- Open positions
- 9
- Dealroom signal
- 75.0/100
- Industry
- Health
- Sub-industry
- Health Platform
- Sector
- Health Tech & Medtech, Hard Tech
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Sep 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BOther financing | Sep 2022 | $40M | $160M | Edison Partners · Primus Capital Partners | ↗ |
| EARLY VCOther financing | Dec 2021 | $17M | $67M | Lighthouse · Murex Partners · Fursys Holdings · Kolmar Laboratories | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Purple Lab is 6.4K monthly website visits, up 1.6% over the last three months. Purple Lab's team declined 7.9% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A6 investors entered at this stage
Edison Partners
Lighthouse- MPMurex Partners
- FHFursys Holdings
Kolmar Laboratories
Primus Capital Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Purple Lab on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Purple Lab’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.