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PureCars
Online value reports, information, listing and advertising services on used cars and trucks for car buyers and sellers
About PureCars
PureCars is a leading digital marketing platform tailored specifically for the automotive industry. The company provides advanced technology solutions to automotive dealers, helping them increase their online visibility, attract more qualified shoppers, and ultimately drive more sales and service appointments. PureCars operates in the automotive digital marketing sector, serving progressive dealerships and dealer groups. The business model revolves around offering a suite of digital advertising tools and services, including digital merchandising, Google My Business optimization, and value intelligence for used and certified pre-owned (CPO) inventory. PureCars generates revenue through subscription-based services and performance-based advertising solutions. By leveraging data and insights, PureCars ensures that dealers can optimize their marketing strategies and achieve better results in terms of clicks, calls, leads, store visits, and service appointments.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2007
- Headquarters
- Atlanta, United States
- Employees
- 241
- Open positions
- 10
- Dealroom signal
- 69.3/100
- Industry
- Transportation
- Sub-industry
- Adtech
- Sector
- Marketing, Automotive, Navigation, Adtech, Shopping, Social, Advertising, Search Engine, Investing, App, Video, Became Thoroughbred as Subsidiary
- Client focus
- b2b
- Investment activity
- 4 companies, latest Apr 2026
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning PureCars.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | May 2026 | $0 | — | New Canaan Funding | ↗ |
| EARLY VC✓Equity / VC | May 2019 | $0 | — | Stage 1 Ventures · Diversis Capital | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for PureCars is 11K monthly website visits, down 35.3% over the last three months. PureCars's team declined 4% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
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|---|---|---|---|---|---|
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Dublin, Ireland | Closed | |||
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 koeinKoein • Web design, Lebanon, mobile apps, Qatar, Dubai, Kuwait, Jordan, KSA |
Beirut, Lebanon | Operational | |||
 Big Bounce DigitalBig Bounce Digital – Twitter only marketing agency |
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 Sound Solutions InternetMarketing |
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
AutoAlertIrvine, United StatesA marketplace for modern automotive dealership
→
The AutoMinerUnited StatesWe are built by dealers, for dealers!
→
AutosigmaKutztown, United StatesMarketing Automation for Car Dealers Streamline your efforts via automation and save thousands of dollars each and every month
→
truPaymentsCincinnati, United StatesTrucar allows customers to shop for their car and financing together in one place
→
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
- GIGemini Investors
Stage 1 Ventures
Diversis Capital
Series B and later1 investor entered at this stage
- NFNew Canaan Funding
Other known investors1 additional known investor
Raycom Media
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about PureCars on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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