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Pure Harvest Smart Farms
Tech-enabled agribusiness based in the UAE focused on year-round production of premium fruits and vegetables
About Pure Harvest Smart Farms
Pure Harvest Smart Farms is a controlled-environment agriculture (CEA) company that designs, builds, and operates high-tech, climate-controlled greenhouse systems in the Middle East, and is expanding into Asia.
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Its primary business is the year-round production of fresh fruits and vegetables, specializing in tomatoes, leafy greens, and berries. The company serves the local retail and food service sectors, providing a consistent supply of produce that would otherwise be imported. By using advanced hydroponic and sensor-based technologies, the company can cultivate crops in arid environments like the UAE, reducing reliance on foreign supply chains.
The business model is centered on the sale of its premium, locally grown produce to major supermarkets and hospitality clients. It operates on a business-to-business (B2B) basis, establishing itself as a key supplier in the regional food sector. Revenue is generated directly from the sale of these agricultural products. The company leverages significant venture capital investment to fund the construction of its large-scale smart farm facilities.
At a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- Abu Dhabi, United Arab Emirates
- Employees
- 191
- Open positions
- None listed
- Dealroom signal
- 87.0/100
- Industry
- Food
- Sub-industry
- AgriTech
- Sector
- Robotics, Farming, Greenhouse, Primary Production, Sustainable Development Goals, Vertical Farming, Climate Tech, Hard Tech
- Technology
- Autonomous & Sensor Tech
- Business model
- Manufacturing, Marketplace & ecommerce
- Client focus
- b2b, b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCOther financing | May 2025 | $10M | — | Undisclosed | ↗ |
| DEBTDebt | May 2025 | $50M | — | SHUAA Capital | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Pure Harvest Smart Farms is 11K monthly website visits, up 511.1% over the last three months. Pure Harvest Smart Farms's team grew 2.7% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 iFarmUniversal data-driven technology of growing plants on automated vertical farms |
Vantaa, Finland | Operational | 34 | $4M | $16M |
 AgrilutionEnables consumers to improve personal nutrition by providing access to super fresh produce grown in their own home |
Munich, Germany | Operational | |||
 AgricoolCreated a paradise for fruits and vegetables in recycled shipping containers |
La Courneuve, France | Acquired | |||
 AgrilutionProduces a kitchen device that can grow vegetables and herbs |
Munich, Germany | Acquired | |||
 NiwaAllowing people to grow food at home through smartphone systems |
Scottsdale, United States | Operational | |||
 Farm66Vertical farming startup using IoT sensors, LED lights and robots to bolster Hong Kong’s local food production |
Hong Kong | Operational | |||
 PhytoponicsAffordable, sustainable and scalable hydroponic growing system |
Cawood, United Kingdom | Closed | |||
 InfarmKosher, insect-free produce for North American markets. |
Berlin, Germany | Acquired |
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Shorooq
Mohammed Bin Rashid Innovation Fund
Series A3 investors entered at this stage
Wafra international investment
Wafra
Abu Dhabi Investment Office
Series B and later6 investors entered at this stage
Sancta Capital
SHUAA Capital
Franklin Templeton Investments
IMM Investment
The Olayan Group- MPMetric Capital Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Pure Harvest Smart Farms on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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