PulPac

About PulPac

PulPac is an R&D and intellectual property company that has developed a proprietary manufacturing technology called Dry Molded Fiber, positioned as a sustainable and cost-competitive alternative to single-use plastics. The company was founded in 2018 by Linus Larsson Green, who serves as CEO, and his father, Ove Larsson. The initial idea stemmed from an experiment of pressing dry cellulose fibers from a diaper in a workshop press, which led to the creation of the novel fiber-forming process.

The core of PulPac's business is its patented Dry Molded Fiber technology, which transforms renewable cellulose fibers from sources like wood pulp into packaging with minimal environmental impact. Unlike traditional wet molding that requires significant amounts of water and energy, PulPac's process uses air to form a dry web of fibers which is then molded with heat and pressure. This method results in a substantial reduction in water and energy consumption, leading to a carbon footprint up to 80% lower than plastic alternatives and significantly less than wet-molded fiber. The technology is engineered for high-speed, high-volume production, with cycle times comparable to plastic processing, making it economically viable.

PulPac operates on a licensing business model, offering its technology to manufacturers and brands. Licensees gain access to the patented technology, process expertise, and a network of partners that supply machinery, tooling, and materials. This ecosystem approach is designed to accelerate the global adoption of Dry Molded Fiber as a new standard for sustainable packaging. The company collaborates with partners across the value chain, including machinery suppliers like Optima and licensees such as Dart Container and Graphic Packaging International. It has also formed "Collectives" with partners like PA Consulting to develop specific applications, such as fiber-based bottles and blister packs.

The company has attracted significant investment from a cross-industrial alliance of strategic investors, including Aliaxis, Stora Enso, Amcor Ventures, and WPP. As of late 2022, PulPac had raised €31 million to scale its technology globally, build out its supply chain, and continue R&D. The company is headquartered near Gothenburg, Sweden, and holds an extensive patent portfolio for its technology in major markets including Europe, the US, China, and Japan.