Proven Skincare

The core of the business is The Skin Genome Project™, an artificial intelligence platform that analyzes a vast database of scientific research, skincare ingredients, and consumer reviews. Customers complete an online quiz, providing information about their skin type, concerns, lifestyle, and geographical location (including local water hardness and humidity levels). Based on this data, the AI formulates a customized three-product system for the user, typically including a cleanser, a day moisturizer with SPF, and a night cream. These formulations are designed to evolve with the customer over time as their skin, environment, or lifestyle changes.

Proven Skincare utilizes a direct-to-consumer (DTC) business model, selling its products primarily through its website. This approach allows the company to own the customer relationship and gather continuous data to refine its formulations. The company gained significant public recognition after appearing on the television show Shark Tank, where they secured a deal with investor Lori Greiner. The business serves a broad market of consumers seeking effective and personalized solutions for their skin concerns, moving away from mass-market products.