COMPANY PROFILE

Protégé

Explore full profile

Advisory and investor in premium digital assets

Boston, United StatesFounded 2021Hosting

Valuation $50–100M Last recorded · 2024

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

Unlock exact values

About Protégé

Hilco Digital Assets (HDA) is a specialized advisor and investor focused on premium digital assets, including .com domain names, Non-Fungible Tokens (NFTs), and other Web 3.0 opportunities. The firm is a partnership between Andrew Miller, an expert in digital assets, and Hilco Global, a diversified financial services company. HDA was formed to serve as a key player in the acquisition, sale, and strategic management of high-value digital real estate.

The company provides advisory services for both buying and selling premium domain names, offering turnkey deal management and trademark services. Its clientele includes Fortune 100 companies, venture capital and private equity firms, established domain investors, and emerging growth companies. HDA's business model involves facilitating transactions of high-value domain names, which it views as appreciable balance sheet assets, and making strategic investments in the Web 3.0 space, such as its early investment in the Bored Ape Yacht Club (BAYC) NFT collection. The firm aims to guide partners through the transition to NFTs and smart contracts.

Through its partnership with Hilco Global, HDA leverages deep industry connections and the parent company's authority in asset valuation to capitalize on digital asset opportunities. In March 2023, the company made a strategic investment in Squadhelp.com, a branding platform, to create a comprehensive destination for premium domains.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2021
Headquarters: Boston, United States
Employees: 11
Open positions: None listed
Dealroom signal: 62.6/100
Industry: Hosting
Sector: Hosting
Client focus: b2c
Links: Website LinkedIn

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

1 recorded event

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SEEDOther financing	Sep 2024	$10M	$40M	SV Angel · Adam D’Angelo · Travis May · CRV	↗

Showing the latest 1 of 1 recorded eventsBook a demo for the full funding history →

Growth signals

Protégé website traffic

Latest recorded traffic for Protégé is 63K monthly website visits, down 47.5% over the last three months. Protégé's team declined 15.4% over the past year.

Latest monthly visits63K 3-month web change-47.5% 1-year team growth-15.4%

Monthly website visitsSep 2024–Jul 2026

Explore monthly traffic historyTrack growth over time and compare with peersBook a demo

Summary metrics are public; monthly history is available with a demoCompare with peers →