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PropertyFirst.com
Online marketplace for the commercial real estate industry
About PropertyFirst.com
PropertyFirst.com was established in 1999 as an online marketplace for commercial properties. The platform connected brokers, brokerage firms, buyers, sellers, landlords, and tenants, providing comprehensive information on commercial property listings for both sale and lease. In a significant move for the then-fledgling online real estate sector, PropertyFirst.com merged with its competitor, LoopNet Inc., in March 2001. The merged entity continued under the LoopNet name but utilized the technology platform developed by PropertyFirst. At the time of the merger, the combined platform boasted over 145,000 listings for sale and lease. John Stanfill, a co-founder and president of PropertyFirst, became the co-chairman of the new company alongside LoopNet's CEO.
The company's primary industry was classified as Media and Information Services (B2B). Before its acquisition, PropertyFirst.com was a privately held, venture-capital-backed startup. It successfully raised capital through at least two funding rounds, including a Series B round in November 1999. Among its investors were notable firms such as Amerindo Investment Advisors, Brentwood Venture Capital, and Oak Investment Partners. The business model focused on providing free-to-view listings, generating revenue primarily through the sale of other services and advertising to real estate professionals. This strategic merger was part of a larger consolidation trend within the online real estate market as companies sought profitability and survival.
Source: Dealroom company dataKnowledge graph
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Nov 1999 | $44M | $177M | Oak Investment · Amerindo Investment Advisors · Wolfson Group | — |
| SERIES A✓Equity / VC | Mar 1999 | $0 | — | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for PropertyFirst.com is 140 monthly website visits, up 40% over the last three months. PropertyFirst.com's team grew 0% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Oak Investment- AAAmerindo Investment Advisors
- WGWolfson Group
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about PropertyFirst.com on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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