Propel GPS

About Propel GPS

Founded by Rick Burtner in 2012, Propel GPS operates as a specialized Internet of Things (IoT) cloud-based technology provider focused on wireless asset management and sensor monitoring. The company emerged with a vision to make sophisticated IoT solutions affordable for small and medium-sized firms in the transportation and trucking industries. The leadership team, which includes Founder, President, and CEO Rick Burtner and CFO Cecilia Burtner, possesses over a century of combined experience in wireless asset tracking and telematics. This experienced team has a notable history, with members having previously founded an INC 500 company and achieved top rankings in the Deloitte Technology Fast 50 for Virginia and Fast 500 for North America.

Propel GPS provides a business-to-business solution for companies requiring real-time tracking of valuable or critical assets, accessible via desktop, tablet, or mobile devices. The company serves a diverse client base across the continental U.S., Canada, Mexico, and the Caribbean, including those in logistics, school transportation, and industries with temperature-sensitive supply chains. Its business model centers on delivering a proven return on investment by enhancing asset security, promoting driver safety, and increasing operational efficiency, thereby reducing costs related to fuel and labor. Revenue is generated through the provision of its tracking hardware, software platform, and associated services, with offerings for both full-featured business solutions and a starter version for smaller businesses or individuals.

The core of Propel GPS's offering is a comprehensive asset management platform with a suite of features. Key functionalities include real-time vehicle and asset tracking, automated reporting, and customizable dashboards for exception management. The platform supports advanced geofencing, allowing users to define specific areas and receive notifications for entry or exit. For specialized needs, the company provides temperature and tank level monitoring with real-time alerts for deviations from set parameters. It also offers a fully compliant Electronic Logging Device (ELD) solution for tracking driver Hours of Service (HOS) to meet federal regulations. This enables clients to monitor everything from driver behavior and speed to asset utilization and route efficiency, ultimately helping to prevent theft, reduce unauthorized use, and improve overall fleet productivity.