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Professional Fighters League

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The first mixed martial arts league and only organization to present MMA in the sport-season format

New York City, United StatesFounded 2017Sports
Valuation $500M–1B Last recorded · 2023
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Professional Fighters League and the history behind them.

About Professional Fighters League

The Professional Fighters League (PFL) is a sports entertainment company that operates in the mixed martial arts (MMA) market. The PFL differentiates itself by offering a unique league format, similar to traditional sports leagues, where fighters compete in a regular season, playoffs, and championship. This structure provides a clear path to the title and prize money, making it appealing to both fighters and fans.

PFL serves a diverse range of clients, including MMA athletes, sports enthusiasts, and media consumers. The league features multiple weight classes, such as Women's Lightweight, Featherweight, Lightweight, Welterweight, Light Heavyweight, and Heavyweight, ensuring a broad appeal across different demographics.

The company operates primarily in the sports and entertainment market, leveraging its unique format to attract a dedicated fan base. PFL's business model includes revenue streams from multiple sources. These include ticket sales for live events, broadcasting rights, sponsorships, and partnerships. For instance, PFL has partnered with Acronis, a leader in cyber protection, to enhance its digital infrastructure. Additionally, PFL Studios produces original content, such as the "King Rundown" series, which further engages fans and attracts advertising revenue.

PFL makes money through a combination of live event ticket sales, broadcasting deals, sponsorships, and content production. The league's structured format and high-profile partnerships help it stand out in the competitive MMA market, providing a stable and scalable business model.

In summary, the Professional Fighters League is a pioneering MMA organization that combines a traditional sports league format with innovative content production and strategic partnerships to create a compelling product for athletes, fans, and media partners.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2017
Headquarters
New York City, United States
Employees
170
Open positions
None listed
Dealroom signal
79.0/100
Industry
Sports
Sub-industry
Sport League & Club, Sport Media
Sector
Sports, Entertainment
Business model
SaaS
Client focus
b2c
Investment activity
1 company, latest Nov 2023
Capital deployed
—
Preferred round
ACQUISITION

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ANGELOther financing Jul 2025 — — Sheikh Mohammed bin Maktoum bin Juma Al Maktoum ↗
GROWTH EQUITY VCOther financing Aug 2023 $100M $500M SURJ Sports Investment ↗
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

Professional Fighters League website traffic

Latest recorded traffic for Professional Fighters League is 590K monthly website visits, up 28.3% over the last three months. Professional Fighters League's team declined 6.6% over the past year.

Latest monthly visits590K 3-month web change+28.3% 1-year team growth-6.6%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Sheikh Mohammed bin Maktoum bin Juma Al Maktoum

Series A1 investor entered at this stage

Series B and later9 investors entered at this stage

  • SWaN & Legend Venture Partners
  • Ted Leonsis
  • David Blitzer
  • Ares Capital
  • Elysian Park Ventures
  • Knighthead Capital Management
  • Alex Rodriguez
  • Waverley Capital
  • SURJ Sports Investment
Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
15 countries with
team presence
🇺🇸 United States65.4%
🇬🇧 United Kingdom13.1%
🇫🇷 France6.2%
🇦🇪 United Arab Emirates3.1%
🇮🇳 India2.3%
Top 5 of 15 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Professional Fighters League on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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