Privacypop

About Privacypop

PrivacyPop addresses the need for personal space in shared living environments through its specialized bed tents. The company was conceptualized by Eric Mear, a recent University of Southern California graduate, who sought a solution to the disruptions caused by his roommate. This personal experience led to the creation of a pop-up tent that encloses a mattress, offering a secluded space for activities like reading, using electronic devices, or sleeping without being disturbed by external light.

The business was launched in 2012 by Mear, who serves as the company's president, in partnership with Kevin Sperry, the CEO, and Danny Ninete, the COO. Sperry and Ninete provided the initial investment of approximately $40,000 to start the company. The initial idea was developed as a project for Mear's entrepreneurship class at USC, where it received positive feedback from faculty and peers.

PrivacyPop operates on a direct-to-consumer model, selling its products exclusively through its website. The product portfolio includes bed tents in various sizes, with prices around $180 for a twin size and $300 for a queen size. These tents are designed to wrap around a mattress on a bed frame and feature fabric panels that can be unzipped, along with mesh flaps for ventilation and privacy. The target market initially focused on college students in dormitories, but the company sees potential for broader applications. The tents are portable, easy to set up, and can be folded into a carrying bag, making them suitable for travelers as well. The product is also marketed towards children and teenagers who share rooms, and even for creating quiet spaces for pets.