Prism Entertainment

About Prism Entertainment

Prism Entertainment was established by brothers David and Ryan Richardson as a vehicle for developing new technologies and visual mediums to alter storytelling experiences. The company specializes in patented hologram technology, which creates the visual effect of "free-floating" 3D holograms by combining a physical product with overlapping digital layers. This technology is designed to be effective even in environments with intense light, a notable feature as many holographic displays require dark settings.

The founders bring a complementary blend of artistic and technical expertise to the venture. David Richardson is a director, inventor, writer, and experimental filmmaker who has collaborated with Grammy Award-winning artists on live visuals and creative direction. His work includes directing the visuals for the musical 'Cages', which opened in Los Angeles in 2019, and creating content for entities like Broadway on Demand and Amy Poehler's Smart Girls. Ryan Richardson's background is in film, visual effects, and engineering, having previously worked in aerospace suspension design and off-road racing before transitioning to the entertainment industry. He served as the technical director for 'Cages' and has experience in sound engineering for feature films and projection mapping for live events.

Prism Entertainment's core offering is a holographic theater that utilizes an illusion technique known as "Pepper's Ghost". This method projects high-resolution, three-dimensional circular holograms that can be used to showcase products and brands at events. The system can project images up to 2 meters in height and circumference, making it suitable for larger venues. An interactive, touch-less interface allows viewers to engage with the holograms through hand gestures, enabling actions like rotation and magnification. The business targets clients looking to promote products in a compelling way at events, allowing them to tell a story in a visually engaging format that captures audience attention.