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Prime Focus Technologies
Cloud-based media services and AI-led automation solutions for content localization, distribution, and media asset management
About Prime Focus Technologies
Prime Focus Technologies (PFT) is a global leader in providing Media ERP (Enterprise Resource Planning) solutions that streamline content workflows for media and entertainment companies. PFT serves a diverse range of clients including broadcasters, studios, and streaming platforms, operating primarily in the media and entertainment market. The company's core product, CLEAR™ Media ERP, integrates various functions such as content management, distribution, and monetization into a single platform, leveraging artificial intelligence (AI) and cloud technology to enhance efficiency and reduce costs.
PFT's business model revolves around subscription-based services and project-based engagements, generating revenue through long-term contracts and one-time service fees. The company also offers specialized services like compliance for streaming platforms, AI-driven promo and sports highlight creation, and creative storytelling with subtitles. By focusing on innovation and customer-centric solutions, PFT aims to address the evolving needs of the media industry.
Source: Dealroom company dataAt a glance
- Founded
- 2008
- Headquarters
- Mumbai, India
- Sector
- Consumer Services
- Power Law
- Colt$25–100M revenue
Knowledge graph
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
- AVAmbit Pragma Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
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