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Prime Focus Technologies

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Cloud-based media services and AI-led automation solutions for content localization, distribution, and media asset management

Mumbai, IndiaFounded 2008Consumer Services
Valuation $100–250M Last recorded · 2016
Revenue $10–50M Latest reported FY
Headcount 1–2k Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Prime Focus Technologies and the history behind them.

About Prime Focus Technologies

Prime Focus Technologies (PFT) is a global leader in providing Media ERP (Enterprise Resource Planning) solutions that streamline content workflows for media and entertainment companies. PFT serves a diverse range of clients including broadcasters, studios, and streaming platforms, operating primarily in the media and entertainment market. The company's core product, CLEAR™ Media ERP, integrates various functions such as content management, distribution, and monetization into a single platform, leveraging artificial intelligence (AI) and cloud technology to enhance efficiency and reduce costs.

PFT's business model revolves around subscription-based services and project-based engagements, generating revenue through long-term contracts and one-time service fees. The company also offers specialized services like compliance for streaming platforms, AI-driven promo and sports highlight creation, and creative storytelling with subtitles. By focusing on innovation and customer-centric solutions, PFT aims to address the evolving needs of the media industry.

Source: Dealroom company data

At a glance

Founded
2008
Headquarters
Mumbai, India
Sector
Consumer Services
Power Law
Colt$25–100M revenue

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Ambit Pragma Ventures
Team profiled 26 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
29 countries with
team presence
🇮🇳 India90.2%
🇬🇧 United Kingdom2.8%
🇺🇸 United States2.4%
🇹🇷 Turkey0.3%
🇮🇹 Italy0.3%
Top 5 of 29 shown
Web traffic by country
1.8K monthly visits
across markets
🇮🇳 India66.7%
🇺🇸 United States33.3%
Top 2 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Prime Focus Technologies on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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