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Price.com

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Most comprehensive ai powered product search engine for consumers, specializing in providing alternative shopping options

Los Angeles, United StatesFounded 2016Fashion
Valuation $50–100M Last recorded · 2025
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Price.com and the history behind them.

About Price.com

Price.com operates as a comprehensive money-saving platform designed to maximize consumer savings through a variety of tools and services. The company serves individual consumers who are looking to save money on their purchases, both online and in-store. Operating in the eCommerce and retail markets, Price.com provides features such as price comparisons, price drop alerts, barcode scanning, and photo search to help users find the best deals on products. Additionally, the platform offers cash back on qualified purchases and a pharmacy savings card that can save users up to 80% on prescriptions at over 35,000 pharmacies nationwide.

The business model is primarily based on earning commissions from partner retailers when users make purchases through the platform. This includes both online and in-store transactions. By linking their credit cards, users can earn cash back on in-store purchases, while online shoppers can earn cash back from qualified purchases made through the Price.com website or app. The company also generates revenue through its pharmacy savings card program, which provides significant discounts on prescription medications.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
Los Angeles, United States
Employees
27
Open positions
None listed
Dealroom signal
67.5/100
Industry
Fashion
Sector
Fashion, Core AI, Chatbot, Hard Tech, AI Applications
Technology
Artificial Intelligence, Machine Learning, Nanotech
Client focus
b2c

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Sep 2025 $12M $48M Ricky Caplin · Larry O’Connor · TRAC · Tim Tebow ↗
SEED✓Equity / VC Jan 2023 $4M $50M The London Fund —
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

Price.com website traffic

Latest recorded traffic for Price.com is 200K monthly website visits, down 4.8% over the last three months. Price.com's team grew 12.5% over the past year.

Latest monthly visits200K 3-month web change-4.8% 1-year team growth+12.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

42 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed28 investors entered at this stage

  • Transmedia Capital
  • Dave McClure
  • Jeffrey Perlman
  • Social Capital
  • Visionnaire Ventures
  • Dan Lynch
  • Innovation Global Capital
  • Joyance Partners
  • Wei Guo
  • Plug and Play
  • VentureSouq
  • Dick Costolo
  • Baron Davis
  • Griffin Johnson
  • Noah Beck
  • Ricky Caplin
  • Vanja Josifovsk
  • Larry O’Connor
  • Jonathan Weiner
  • Richard Socher
  • Michael Vaughan
  • Jure Leskovec
  • Founders Fund
  • Josh Richards
  • Bryce Hall
  • Lacey Edwards
  • TRAC
  • The London Fund

Series A2 investors entered at this stage

  • Waterbridge Capital
  • Tim Tebow

Other known investors12 additional known investors

Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States90.9%
🇮🇳 India9.1%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Price.com on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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