PressPoint

About PressPoint

PressPoint is a public relations software platform designed to streamline media outreach and campaign management for a diverse client base that includes small to large businesses, non-profits, government entities, and freelance PR professionals. The company was founded in 2017 and operates in the Information Technology and Services and Public Relations and Communications sectors.

The core of PressPoint's offering is a comprehensive suite of tools that facilitate the entire PR workflow. A central feature is its media database, which contains contact details for over a million journalists and media outlets. This allows users to build targeted media lists by searching for journalists who have recently written about specific topics, rather than relying on static 'beats'. The platform integrates email outreach capabilities for pitching stories directly to these contacts and provides analytics to track engagement and campaign performance. Users can also create multimedia press releases, manage them in branded online newsrooms to enhance their reach, and log media coverage.

PressPoint's business model is subscription-based, offering tiered pricing plans designed for different user needs, from startups to PR agencies. Pricing plans mentioned include a free version, a starter plan at $49 per month, an intermediate plan at $79 per month, and a professional tier at $149 per month, with custom options for agencies. In addition to its core PR functionalities, PressPoint offers broader CRM features, including modules for event management with online registration, e-commerce for handling purchases and donations, and even systems for opportunity and learning management. This positions the platform as a versatile tool for various organizational needs beyond just media relations.