PressLogic

About PressLogic

PressLogic operates as a data-driven media commerce company, founded in 2016 by CEO Ryan Cheung and CTO Edward Chow. Cheung, a seasoned finance professional with a background in investment banking, and Chow, a technology specialist with experience in system implementation and auditing, leveraged their expertise to establish the Hong Kong-based firm. The company's initial strategy focused on licensing its proprietary data-analytics engine, but shifted to demonstrating its value by creating its own digital media brands when traditional media companies were slow to adopt the technology.

The core of PressLogic's operation is MediaLens, a self-developed analytics system that uses machine learning to identify trending topics and predict viral content on social media. This technology underpins the company's main business areas: digital media and content marketing. PressLogic manages a portfolio of digital media brands, such as GirlStyle, HolidaySmart, and BusinessFocus, which have amassed over 13 million followers across various social media platforms. The company generates revenue through data-driven content marketing and branded content partnerships, creating native articles and videos for its clients. In 2018, PressLogic secured a significant milestone with a USD 10 million Series A+ funding round led by Meitu, a prominent Chinese image processing and social sharing platform.

PressLogic serves businesses seeking to enhance their marketing strategies through data analytics and targeted social media engagement. The company's business model involves providing a suite of services including content marketing, performance marketing, and campaign management, primarily targeting millennials. Beyond its media operations, PressLogic has expanded its offerings to include SaaS products like ChatBooster, an all-in-one chatbot solution, and TapNow, an e-commerce marketplace connecting consumers with local merchants. The firm operates in multiple Asian markets, including Hong Kong, Taiwan, Singapore, India, and Korea, with a team of over 200 individuals across seven regional offices. Future plans include opening up the MediaLens system to other social media operators and expanding its e-commerce activities.