Premiere Digital

About Premiere Digital

Premiere Digital is a digital media distribution and software company founded in 2008 by Erik Anderson, who was part of the original iTunes video distribution team. Anderson, a filmmaker with a background in digital post-production workflows, established the company to provide more efficient and economical distribution solutions for the entertainment industry. The company is headquartered in Los Angeles, California, with additional production facilities in Stamford, Connecticut, and Bangalore, India.

The firm simplifies media distribution for content owners, video distributors, digital retailers, and broadcasters by managing the complexities of the content supply chain. Its business is divided into two main segments: Media Services and Software. The Media Services division handles the ingestion, quality control, packaging, and delivery of digital assets to over 700 global content platforms, including OTT, mobile, and broadcast markets. This includes workflows for various formats like UHD, HDR, and Dolby ATMOS. In 2020, Premiere Digital expanded its services into the Inflight Entertainment (IFE) market by acquiring CMI Media Management.

On the software side, the company offers SaaS solutions, most notably its flagship products, PDX® and STOREFRONT®. PDX® (Premiere Digital Exchange) is a customizable platform that automates media asset workflows, providing clients with 24/7 visibility into their orders and assets. STOREFRONT® is a powerful analytics tool that allows users to manage global content distribution, track performance, and make data-driven decisions regarding pricing and availability across major digital platforms like Netflix, Amazon Prime Video, and AppleTV+. The business model serves over 800 content owners and 700 providers, generating revenue through its media services and subscription-based access to its SaaS tools.

In October 2018, Premiere Digital received a significant investment from Clarion Capital Partners, with financing from Stellus Capital Management, QS Capital Strategies, and City National Bank. This investment facilitated the promotion of Mark Lazar to CEO and supported the company's plans to expand its geographic presence and accelerate the growth of its software solutions. The management team, including founder Erik Anderson (President), AJ Sauer (COO), and Steve Rosenberg (CCO), continued to lead the business.