Premier Anti-Aging

About Premier Anti-Aging

Premier Anti-Aging Co., Ltd. is a Japanese company that plans, develops, and sells cosmetics and health foods. It was founded in December 2009 by Kiyoshi Matsuura, who serves as the President and Representative Director. Matsuura, a self-described 'anti-aging freak' from a young age, leveraged his MBA from Columbia Business School and extensive experience in the TV shopping and luxury brand industries to establish the company.

The company's business model is primarily fabless, meaning it outsources manufacturing to a network of OEM partners and focuses its core operations on product development and marketing. Its main sales channels are direct-to-consumer online subscriptions, which account for a significant portion of its revenue, as well as wholesale to retailers and drugstores. The firm's flagship brand is "DUO", which launched in February 2010 with its iconic product, "The Cleansing Balm". This product has become a top seller in Japan, surpassing 40 million units in cumulative sales. Other brands developed by the company include CANADEL, sitrana, immuno, and clayence, each targeting different skincare and haircare needs.

A major milestone for Premier Anti-Aging was its listing on the Tokyo Stock Exchange Mothers market in October 2020. The company has expanded its portfolio to include brands for sensitive skin, organic cosmetics, and men's skincare. It operates group companies such as Premier Wellness Science Co., Ltd. and Premier Anti-Aging (Shanghai) Co., Ltd. to support its growth.