Prello

About Prello

Prello SAS operates within the property technology sector, providing a platform that facilitates co-ownership of second homes. Founded in 2021 by Sébastien Gal and Ludovic de Jouvancourt, the Paris-based company aims to make vacation home ownership more accessible and affordable. The business model centers on acquiring properties and then selling shares to a small group of co-owners, typically up to eight individuals per property. This structure allows a client to purchase a fraction of a high-value property, granting them a specific number of days of use per year, which is 44 days for a one-eighth share.

The company's revenue is generated through an 8% fee on the total value of the house, which includes the property price, renovation work, and furnishing costs. Additionally, each co-owner pays a monthly subscription fee to cover ongoing property management, maintenance, and administrative tasks. Prello offers a comprehensive, turnkey service that manages the entire process for its clients, from property sourcing and acquisition to renovation, maintenance, and the equitable sharing of the property among co-owners via a proprietary calendar system. This includes handling legal structuring, typically through a French 'Société Civile Immobilière' (SCI), to manage the co-ownership.

The founding team's background is rooted in real estate and digital marketing. Ludovic de Jouvancourt, the CEO, comes from a family of property developers and has experience in real estate operations and as a CPMO for Weekendesk. Sébastien Gal, the CPO and General Manager, previously co-founded another proptech startup and served as CPMO at Masteos, bringing significant B2C marketing and product experience to the venture. The company has secured significant funding, including a €1.75 million pre-seed round in late 2021 and a subsequent €13 million seed round in early 2022, led by investors like Otium Capital and Axeleo Capital. In February 2023, Prello acquired 'Je Rêve d'une Maison' as part of its growth strategy.