Preferabli

About Preferabli

Preferabli operates as a B2B2C software company specializing in preference-based analytics for the wine and spirits industry. The company was originally founded in 2012 as Wine Ring by Pam Dillon and Andrew Sussman. Dillon, the CEO, brings a background that includes a PhD in literature and experience as a professor, alongside her entrepreneurial ventures. Sussman, the COO, has a history in investment banking and principal investing. Their combined expertise underpins the company's approach to blending sophisticated technology with market application.

The core of Preferabli's offering is a patented artificial intelligence platform that predicts consumer preferences for wine and spirits with a high degree of accuracy. This technology was developed by a team of PhDs and master sommeliers, creating a system that learns and adapts to individual tastes from as few as one rating. The platform functions by digitizing the flavor and texture profiles of beverages, allowing it to generate personalized recommendations for consumers. For businesses, this translates into actionable insights that can be used to optimize inventory, personalize marketing efforts, and enhance customer loyalty and sales. The company's technology is available to clients through APIs, enabling integration into their existing websites, apps, and other digital platforms.

Preferabli's business model is centered on providing its software-as-a-service (SaaS) platform to a range of clients, including global brands, retailers, distributors, and hospitality groups. By leveraging the platform, these businesses can offer their customers a hyper-personalized shopping experience, driving both engagement and revenue. The company has amassed a significant dataset, with over 100 million user ratings and an extensive catalog of digitized wines and spirits. A notable milestone was the company's rebranding from Wine Ring to Preferabli, reflecting a broader ambition to apply its preference technology to other consumer product categories beyond beverages.