Preciate

About Preciate

Preciate, Inc. operates a platform focused on enhancing relationships in the workplace through virtual socials and peer-to-peer recognition technology. Founded in 2017 by Ed Stevens and headquartered in Dallas, Texas, the company aims to improve company culture and internal communication.

The company's core offering, known as Social Presence®, is a virtual meeting platform designed to combat video call fatigue by allowing participants to move around freely within a customizable virtual room, enabling spontaneous conversations. These rooms can be branded and tailored with different backgrounds, music, and interactive objects to match a company's culture or a specific event's theme. The platform also includes robust APIs for integrating these interactive meeting spaces into other applications.

Initially, Preciate's focus was on a customer engagement platform using facial recognition technology to help retailers identify loyal customers and offer personalized service. The company appears to have since pivoted to focus on internal corporate relationship-building, especially for hybrid and remote teams. Under the former name Scoot, it raised $12 million in a Series A round to develop its platform for the hybrid workplace. The business model is structured as a B2B SaaS, with companies subscribing to the service to improve team dynamics and employee engagement.