PRASO

PRASO, a Brazilian B2B technology firm, was established in 2020 by Samuel Carvalho. The company operates as a digital platform to connect small and medium-sized food retailers with a wide array of suppliers, essentially acting as a digital wholesaler for the retail sector.

The business model is centered on a marketplace that streamlines the procurement process for its clients, which primarily consist of local grocery stores, restaurants, and other small food businesses. PRASO offers a comprehensive application where these retailers can browse and purchase inventory from various distributors and manufacturers. This one-stop-shop approach addresses the complexities and inefficiencies small retailers face when dealing with multiple suppliers for different product categories.

Revenue is generated through the sale of goods on its platform. The company's product catalog is extensive, featuring thousands of items that cater to the daily needs of food retailers. By consolidating a fragmented supplier base, PRASO provides its clients with competitive pricing, a broader selection, and the convenience of a single point of contact for ordering and delivery. The platform aims to digitize the traditionally analog retail supply chain, offering a more efficient alternative to conventional wholesale purchasing methods. The company has secured significant funding to expand its operations, including a notable Series A round, indicating investor confidence in its model to transform the retail procurement landscape in Brazil.

Keywords: B2B marketplace, food retail, procurement platform, digital wholesaler, supply chain technology, FMCG, retail logistics, e-commerce B2B, inventory management, food distribution