Prabhat fresh

About Prabhat fresh

Prabhat Dairy, operating through its entity Sunfresh Agro Industries Private Limited, is an integrated milk and dairy products company headquartered in India. Founded in 1998 by the Nirmal family, the company began commercial production and sales under the 'Prabhat' brand in 1999. A significant milestone occurred in January 2019 when the French multinational dairy group Lactalis agreed to acquire Prabhat's dairy business for ₹1,700 crore through its local subsidiary, Tirumala Milk Products Pvt. Ltd. This acquisition included Prabhat's subsidiary, Sunfresh Agro Industries. Following the acquisition, Prabhat Dairy was delisted from the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) on April 30, 2021.

The company serves both institutional (B2B) and retail (B2C) clients. Its business model involves the procurement and processing of milk to manufacture and sell a wide range of dairy products. For its institutional segment, Prabhat has supplied ingredients to major companies like Mondelez, Britannia, and Nestle. The retail business caters directly to consumers with products sold under brands such as 'Prabhat', 'Flava', and 'Milk Magic'. After the acquisition, Lactalis also introduced its 'Lactel' and 'President' brands into the Indian market through the Prabhat network. The company's revenue primarily comes from the sale of these dairy goods across both sectors.

Prabhat offers a comprehensive portfolio of dairy products. This includes liquid milk, ghee (clarified butter), butter, paneer (Indian cheese), curd, flavored milk, UHT milk, and various milk powders. The company also produces condensed milk and cheese. It operates two main automated production facilities in Shrirampur and Navi Mumbai, Maharashtra. A key feature of its operation is its direct sourcing model, which includes the 'Prabhat Dairy Quality Mission' to connect with farmers, educating them on best practices in cattle breeding, nutrition, and milking to ensure a high-quality raw milk supply.