Powerlytics

About Powerlytics

Powerlytics operates a market intelligence platform that provides access to comprehensive and granular financial data on businesses and consumers in the U.S. The company sources its data from publicly available information, including U.S. government sources such as the IRS, to cover over 200 million adults and 30 million businesses.

Its products are designed to assist various sectors, including financial services, insurance, and consulting, in making informed decisions. The platform offers tools for risk assessment, market research, and predictive modeling. For instance, financial institutions use the data for credit risk analysis and to understand the financial health of their customers. Insurers can leverage the data for underwriting and pricing, while consulting firms might use it for market sizing and competitive analysis.

The business model is based on providing this data and its associated analytics as a service, likely through subscriptions or licensing agreements. By offering data that is not based on surveys, Powerlytics aims to provide a more accurate and consistent dataset for its clients, helping them to identify market trends, benchmark performance, and manage risk more effectively.