PowerID

About PowerID

PowerID Ltd. was an Israeli company established in 2007 with a focus on radio frequency identification (RFID) technology. The firm was headquartered in Petah Tikva, Israel, and expanded its operations by opening a European office in The Netherlands in 2008. PowerID secured $12 million in funding from a consortium of first-tier investors, including Partech International, Apax Partners, Amadeus Capital Partners, Infinity Venture Capital, and Bank of America.

The company specialized in the development and provision of battery-assisted, passive (BAP) RFID solutions. Its core product was an RFID label that integrated a patent-protected, thin, flexible 1.5-volt battery with a standard chip and antenna. This design was created to offer a more reliable and powerful alternative to traditional passive RFID tags, which draw energy from the reader device. The primary benefit of PowerID's technology was a significantly extended read range, with claims of successful reads at distances of over 150 feet, a substantial increase from the typical 20-35 feet of standard passive tags. This enhanced capability improved read reliability, especially for tracking assets involving challenging materials like liquids and metals. The labels remained fully compliant with EPC Global Class 1 Generation 2 and ISO 18000-6C standards, allowing them to function with existing Gen 2-compliant reader infrastructure.

PowerID's business model centered on providing these cost-effective BAP RFID labels for specific, demanding applications. The company targeted a range of industries that could benefit from enhanced tracking capabilities, including freight, metals, chemicals, paper, cold chain logistics, and people tracking. Despite its technological developments and market expansion efforts, PitchBook reports that the company went out of business as of April 1, 2017.