Powerful Media

About Powerful Media

Established in 2006 by founder and CEO Michael Eboda, Powerful Media operates as a specialized talent introductory agency and media enterprise. The firm's genesis is rooted in Eboda's extensive background as a lawyer and journalist, where he identified a significant gap in the UK media landscape for celebrating the achievements of diverse communities. His career, which includes roles at several national newspapers and as Editorial Director for the Ethnic Media Group, directly informed the company's mission to rebrand black identity in the UK by focusing on aspirational stories.

Powerful Media functions through three core divisions: Publications, Personnel, and Events. A central component of the business is its comprehensive database of high-achieving individuals from the UK's African and African Caribbean communities, developed over more than a decade. This database underpins the company's executive search and recruitment services, which connect corporate clients seeking to diversify their talent pool with qualified individuals.

The company's most prominent product is 'The Powerlist', an annual publication launched in 2007 that profiles the 100 most influential people of African and African Caribbean heritage in the UK. This magazine, along with 'Future Leaders'—which highlights 100 of the UK's top undergraduates from the same background—serves as a key tool for inspiration and visibility. While these publications are distributed free to schools and universities to inspire young people, they are also purchased by corporate entities that recognize them as a valuable resource for identifying talent. Revenue is generated through partnerships with these corporate clients, who engage with the company for access to its network and talent pool, alongside the sale of its publications and event sponsorships.