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POTLOC

Marketing · Montreal, Canada · Founded 2014

Potloc is a consumer research company that specializes in extracting valuable consumer insights by targeting respondents based on their interests or location through social networks like Facebook, LinkedIn, and Instagram. The company serves businesses across various industries looking to understand their customers better and make data-driven decisions. Potloc operates in the global market, leveraging its proprietary social sampling technology to reach a vast pool of 4.1 billion consumers worldwide. The business model revolves around providing hyper-targeted consumer research services, which are highly actionable and delivered with speed and precision. Potloc makes money by offering these specialized research services to clients who need detailed and niche consumer insights. The company is accredited by the Canadian Research and Insights Council, ensuring high standards in its research methodologies. Keywords: consumer research, social sampling, hyper-targeted, insights, social networks, data-driven, global reach, niche respondents, market intelligence, accredited.

Valuation $0–100M
Revenue $10–50M
Headcount 100–500
Total funding $10–50M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for POTLOC and the history behind them.
Power Law Colt$25–100M revenue

Investors

9 investors on POTLOC's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 6 investors entered at this stage
Business Development Bank of Canada
BDC Capital
Ecofuel
CapHorn
Cycle Momentum
Desjardins Capital
Series A 2 investors entered at this stage
Brightspark Ventures
Invest Quebec
Series B+ 1 investor entered at this stage
CIBC Innovation Banking

Global footprint

Where POTLOC has talent and traffic

Workforce by country
10 countries with
team presence
🇫🇷 France41.2%
🇨🇦 Canada38.2%
🇺🇸 United States9.6%
🇬🇧 United Kingdom5.2%
🇷🇴 Romania2.2%
Top 5 of 10 shown
Web traffic by country
250K monthly visits
across markets
🇺🇸 United States45.6%
🇯🇵 Japan16.1%
🇫🇷 France9.8%
🇬🇧 United Kingdom8.6%
🇮🇹 Italy5.5%
Top 5 markets shown

Talent graph

The shape of POTLOC's talent

Dealroom maps POTLOC's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

30 standout operatorsDealroom-flagged across the org
2 AI specialistspinpointed by name
151 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock POTLOC's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about POTLOC

An AI-synthesized read of the highest-engagement posts about POTLOC on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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