PopularMedia

About PopularMedia

PopularMedia was a social media marketing services provider founded in 2003 and headquartered in San Francisco, CA. The company developed a platform that added an interactive social media layer to standard online display ads, aiming to significantly increase user engagement and the viral spread of advertising campaigns. Its core offering, the Influencer Ad Platform, allowed marketers to create engaging online experiences that encouraged consumers to share content and product offers within their social networks. This was powered by a proprietary viral optimization engine designed to analyze and maximize a campaign's reach. The firm served advertisers, website marketers, and publishers.

After raising $18.2 million in funding, PopularMedia was acquired by StrongMail Systems, Inc. on June 30, 2009. StrongMail, a provider of solutions for marketing and transactional email, integrated PopularMedia's technology to create a combined offering for email and social media campaigns. The acquisition was intended to allow marketers to leverage the viral nature of social networks in a trackable and measurable way, moving beyond simple 'share to social' functionalities. The terms of the acquisition were not publicly disclosed.