P
PopID
PopID provides solutions for verifying an individual’s identity based on their face for applications such as loyalty, payment, and entry
About PopID
Founded in 2016, PopID is a technology company operating a biometric identity verification platform that enables businesses to offer customers a way to authenticate their identity for payments, loyalty programs, and secure entry using their face or palm. The company was incubated by Cali Group, a retail technology holding company, and is led by CEO John Miller. Miller, who holds a law degree from Stanford Law School and a background in intellectual property and technology, transitioned from the pharmaceutical industry to entrepreneurship, founding Cali Group to innovate within the restaurant and retail sectors. This endeavor led to the creation of PopID as a solution to streamline restaurant operations by reducing transaction times and payment processing fees.
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PopID's core business revolves around its universal biometric gateway. Consumers enroll by taking a picture of their face or palm, which is converted into an encrypted digital key stored in the cloud and linked to their payment or loyalty accounts. This opt-in service requires users to initiate verification at a participating business, ensuring user consent for every transaction. The company primarily serves businesses in the quick-serve restaurant, retail, and hospitality industries, and also provides access control solutions for workplaces and college campuses. Its revenue model is based on offering lower transaction processing fees compared to traditional credit card companies, made possible by its direct e-wallet system.
The company's product suite includes PopPay for payments, PopEntry for access control, and PopEntry+ which adds thermal temperature screening. PopPay aims to increase sales for merchants by up to 4% and reduce transaction times significantly by personalizing the ordering experience and simplifying loyalty program check-ins. The PopEntry system offers a contactless alternative to key cards, integrating with existing security hardware and providing features like mask detection. Having processed millions of transactions, the platform has demonstrated its viability and appeal. Strategic partnerships with major players like Verifone, Visa, PayPal, J.P. Morgan Payments, and Panasonic have been instrumental in its growth, facilitating the integration of PopID's technology into a vast network of existing payment terminals and point-of-sale systems globally.
At a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- Pasadena, United States
- Employees
- 36
- Open positions
- None listed
- Dealroom signal
- 67.1/100
- Industry
- Fintech, Marketing
- Sector
- Fintech, Identity Management, Core AI, Facial Recognition, Hard Tech, AI Applications, DT and LS
- Technology
- Artificial Intelligence, Deep Tech, Recognition Technology
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning PopID.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Jul 2026 | $0 | — | Cultivate Next | ↗ |
| EARLY VC✓Equity / VC | Dec 2025 | $0 | — | Nec | ↗ |
Growth signals
Latest recorded traffic for PopID is 4.1K monthly website visits, up 36.7% over the last three months. PopID's team grew 9.1% over the past year.
Similar companies
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A9 investors entered at this stage
Brad Zions
Cali Group
Wavemaker Partners
VeriFone
Commerce Ventures
PayPal
Cultivate Next
Visa Ventures
Nec
Other known investors1 additional known investor
Kelly Egan
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about PopID on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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