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PopID

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PopID provides solutions for verifying an individual’s identity based on their face for applications such as loyalty, payment, and entry

Pasadena, United StatesFounded 2016Fintech
Valuation $0–100M Latest valuation · 2021
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for PopID and the history behind them.

About PopID

Founded in 2016, PopID is a technology company operating a biometric identity verification platform that enables businesses to offer customers a way to authenticate their identity for payments, loyalty programs, and secure entry using their face or palm. The company was incubated by Cali Group, a retail technology holding company, and is led by CEO John Miller. Miller, who holds a law degree from Stanford Law School and a background in intellectual property and technology, transitioned from the pharmaceutical industry to entrepreneurship, founding Cali Group to innovate within the restaurant and retail sectors. This endeavor led to the creation of PopID as a solution to streamline restaurant operations by reducing transaction times and payment processing fees.

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PopID's core business revolves around its universal biometric gateway. Consumers enroll by taking a picture of their face or palm, which is converted into an encrypted digital key stored in the cloud and linked to their payment or loyalty accounts. This opt-in service requires users to initiate verification at a participating business, ensuring user consent for every transaction. The company primarily serves businesses in the quick-serve restaurant, retail, and hospitality industries, and also provides access control solutions for workplaces and college campuses. Its revenue model is based on offering lower transaction processing fees compared to traditional credit card companies, made possible by its direct e-wallet system.

The company's product suite includes PopPay for payments, PopEntry for access control, and PopEntry+ which adds thermal temperature screening. PopPay aims to increase sales for merchants by up to 4% and reduce transaction times significantly by personalizing the ordering experience and simplifying loyalty program check-ins. The PopEntry system offers a contactless alternative to key cards, integrating with existing security hardware and providing features like mask detection. Having processed millions of transactions, the platform has demonstrated its viability and appeal. Strategic partnerships with major players like Verifone, Visa, PayPal, J.P. Morgan Payments, and Panasonic have been instrumental in its growth, facilitating the integration of PopID's technology into a vast network of existing payment terminals and point-of-sale systems globally.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
Pasadena, United States
Employees
36
Open positions
None listed
Dealroom signal
67.1/100
Industry
Fintech, Marketing
Sector
Fintech, Identity Management, Core AI, Facial Recognition, Hard Tech, AI Applications, DT and LS
Technology
Artificial Intelligence, Deep Tech, Recognition Technology
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning PopID.

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VCEquity / VC Jul 2026 $0 Cultivate Next
EARLY VCEquity / VC Dec 2025 $0 Nec
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

PopID website traffic

Latest recorded traffic for PopID is 4.1K monthly website visits, up 36.7% over the last three months. PopID's team grew 9.1% over the past year.

Latest monthly visits4.1K 3-month web change+36.7% 1-year team growth+9.1%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A9 investors entered at this stage

Other known investors1 additional known investor

  • Kelly Egan
Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States96.5%
🇬🇧 United Kingdom3.5%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about PopID on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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