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PointsVille
Rewards management system with gamified AR points, digital wallet, and promotion platform for global engagement
About PointsVille
PointsVille is a comprehensive rewards management system and promotion platform that leverages gamified augmented reality (AR) to enhance user engagement. The company operates in the digital rewards and promotions market, offering services to both consumers and businesses. PointsVille's core product includes a digital wallet that consolidates all user points in one place, allowing them to collect, track, and spend points seamlessly. The platform also features gamified AR points, enabling users to create and collect points through augmented reality experiences anytime and anywhere.
PointsVille serves a diverse range of clients, including individual consumers looking to maximize their rewards and businesses seeking to engage customers through innovative promotions. The company operates globally, providing location-based engagement services that allow users to interact with the platform regionally, globally, and remotely.
The business model is centered around partnerships and sponsorships. PointsVille collaborates with leading brands to offer gift cards, experiences, merchandise, and collectibles. Revenue is generated through sponsorship deals, promotional partnerships, and transaction fees from the digital wallet.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Sep 2025 | $10M | $84M | Tether · Adam Edward Wible · K2 Intelligence · Superscrypt | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for PointsVille is 66K monthly website visits, up 1733.3% over the last three months. PointsVille's team grew 228.6% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A10 investors entered at this stage
Valor Capital Group
Tether
Adam Edward Wible
K2 Intelligence
Superscrypt
Credit Saison
SNZ Holding- RMRicardo Villela Marino
Citrino Ventures
Dynamo Partners
Other known investors1 additional known investor
TNC Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about PointsVille on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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