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Podium Automation

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Reimagining industrial control panel design and build to deliver panels

New York City, United StatesFounded 2024Engineering and Manufacturing Equipment
Valuation $0–100M Latest valuation · 2026
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Podium Automation

Podium Automation is a company positioned to address a significant bottleneck in the industrial sector: the lengthy lead times for control panel design and fabrication. Founded in June 2024 by CEO Jamie Niu and CTO Jacob Buser, the company aims to drastically reduce the delivery of custom industrial control panels from months to mere days. The founding team brings a wealth of experience from prominent hardware and technology companies, including Tesla, Blue Origin, Walmart, and Bowery Farming. Niu's background is in commercial strategy and business development at high-growth hardware firms, while Buser has a decade of experience designing and building industrial automation systems for various sectors like pharmaceuticals and food and beverage. They are joined by founding software engineer Gordon Noble, who focuses on automating component selection and electrical design.

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The company's business model centers on becoming the "Protolabs for control panels," leveraging a proprietary configuration tool and an automated factory. This software-enabled approach is designed to streamline the entire process, from instant quotes and rapid design to automated fabrication. Podium Automation's service allows clients to receive a design quote and a fabrication ROM (Rough Order of Magnitude) in hours, with a complete 2D and 3D layout, electrical schematic, and bill of materials generated in under 72 hours. The subsequent manufacturing of a UL 508A-listed custom panel is projected to take less than three weeks. This model directly targets the inefficiency and manual processes that have traditionally plagued the control panel industry. The company's revenue is generated directly from the design and fabrication of these custom panels, with a focus on transparent pricing.

Podium Automation serves a diverse client base across several industries. Case studies reveal projects for warehouse automation technology companies, aerospace and defense for standardized test infrastructure, industrial water filtration equipment providers, and clean energy startups. The company's core offering is the design and fabrication of custom UL-listed industrial control cabinets that are compliant with UL 508A and UL 698A standards. To achieve its rapid turnaround times, Podium utilizes nVent HOFFMAN Design to Manufacturing (DTM) Software, which facilitates a streamlined workflow from electrical design through to procurement and assembly. The company has secured $5 million in a seed funding round from investors including a16z, SV Angel, and Banter Capital to expand its automated factory and further develop its configuration tools.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2024
Headquarters
New York City, United States
Employees
19
Open positions
8
Dealroom signal
88.4/100
Industry
Engineering and Manufacturing Equipment
Sector
Engineering and Manufacturing Equipment, Industrial Automation, Machinery
Business model
Manufacturing
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Podium Automation.

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Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Jun 2026 $18M $72M Sunflower Capital · Andreessen Horowitz · Banter Capital · Construct Capital
SEEDEquity / VC Mar 2025 $5M $20M SV Angel · Andreessen Horowitz · Banter Capital
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Growth signals

Podium Automation website traffic

Latest recorded traffic for Podium Automation is 4.5K monthly website visits, up 114.3% over the last three months. Podium Automation's team grew 216.7% over the past year.

Latest monthly visits4.5K 3-month web change+114.3% 1-year team growth+216.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

Series A2 investors entered at this stage

  • Construct Capital
  • Sunflower Capital
Team profiled 2 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Podium Automation on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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