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Podium Automation
Reimagining industrial control panel design and build to deliver panels
About Podium Automation
Podium Automation is a company positioned to address a significant bottleneck in the industrial sector: the lengthy lead times for control panel design and fabrication. Founded in June 2024 by CEO Jamie Niu and CTO Jacob Buser, the company aims to drastically reduce the delivery of custom industrial control panels from months to mere days. The founding team brings a wealth of experience from prominent hardware and technology companies, including Tesla, Blue Origin, Walmart, and Bowery Farming. Niu's background is in commercial strategy and business development at high-growth hardware firms, while Buser has a decade of experience designing and building industrial automation systems for various sectors like pharmaceuticals and food and beverage. They are joined by founding software engineer Gordon Noble, who focuses on automating component selection and electrical design.
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The company's business model centers on becoming the "Protolabs for control panels," leveraging a proprietary configuration tool and an automated factory. This software-enabled approach is designed to streamline the entire process, from instant quotes and rapid design to automated fabrication. Podium Automation's service allows clients to receive a design quote and a fabrication ROM (Rough Order of Magnitude) in hours, with a complete 2D and 3D layout, electrical schematic, and bill of materials generated in under 72 hours. The subsequent manufacturing of a UL 508A-listed custom panel is projected to take less than three weeks. This model directly targets the inefficiency and manual processes that have traditionally plagued the control panel industry. The company's revenue is generated directly from the design and fabrication of these custom panels, with a focus on transparent pricing.
Podium Automation serves a diverse client base across several industries. Case studies reveal projects for warehouse automation technology companies, aerospace and defense for standardized test infrastructure, industrial water filtration equipment providers, and clean energy startups. The company's core offering is the design and fabrication of custom UL-listed industrial control cabinets that are compliant with UL 508A and UL 698A standards. To achieve its rapid turnaround times, Podium utilizes nVent HOFFMAN Design to Manufacturing (DTM) Software, which facilitates a streamlined workflow from electrical design through to procurement and assembly. The company has secured $5 million in a seed funding round from investors including a16z, SV Angel, and Banter Capital to expand its automated factory and further develop its configuration tools.
At a glance
- Status
- Operational
- Founded
- 2024
- Headquarters
- New York City, United States
- Employees
- 19
- Open positions
- 8
- Dealroom signal
- 88.4/100
- Industry
- Engineering and Manufacturing Equipment
- Sector
- Engineering and Manufacturing Equipment, Industrial Automation, Machinery
- Business model
- Manufacturing
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Podium Automation.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jun 2026 | $18M | $72M | Sunflower Capital · Andreessen Horowitz · Banter Capital · Construct Capital | ↗ |
| SEED✓Equity / VC | Mar 2025 | $5M | $20M | SV Angel · Andreessen Horowitz · Banter Capital | ↗ |
Growth signals
Latest recorded traffic for Podium Automation is 4.5K monthly website visits, up 114.3% over the last three months. Podium Automation's team grew 216.7% over the past year.
Open positions
Similar companies
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
Andreessen Horowitz
SV Angel
Banter Capital
Series A2 investors entered at this stage
Construct Capital
Sunflower Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Podium Automation on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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