COMPANY PROFILE

PlumChoice

PlumChoice is purpose‑built to solve complex technical needs, forging brand loyalty and increased revenues for their partners

Billerica, United StatesFounded 2001Marketing

Valuation $50–100M Last recorded · 2012

Headcount 100–500 Current team size

Total funding $50–100M Disclosed equity funding

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About PlumChoice

PlumChoice, part of the Allstate family, specializes in providing comprehensive protection plans for a variety of consumer electronics and home appliances. The company serves individual consumers who seek reliable and hassle-free warranty services. Operating in the extended warranty and protection plan market, PlumChoice offers a business model that includes 24/7 customer service, online claims processing, and free shipping for all repairs. Revenue is generated through the sale of protection plans and extended warranties, which are designed to offer peace of mind to customers by covering repair and replacement costs for their valuable items. The company has earned high ratings and numerous positive reviews for its customer service and efficient claims process.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2001
Headquarters: Billerica, United States
Employees: 168
Open positions: None listed
Dealroom signal: 66.9/100
Industry: Marketing
Sub-industry: CRM & Sales
Sector: Marketing, Navigation, Search Engine, Branding, App
Client focus: b2c
Investment activity: 2 companies, latest May 2011
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

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Funding history

9 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
EARLY VCOther financing	Oct 2016	$0	—	Edison Partners · M/C Partners	—
EARLY VCOther financing	May 2012	$8.5M	$34M	Undisclosed	—

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Growth signals

PlumChoice website traffic

Latest recorded traffic for PlumChoice is 420 monthly website visits, down 35.4% over the last three months. PlumChoice's team declined 4% over the past year.

Latest monthly visits420 3-month web change-35.4% 1-year team growth-4%

Monthly website visitsApr 2016–Jul 2023

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