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Plum District
Kids · San Francisco, United States · Founded 2010
Plum District connects busy Mom to high-quality products, activities, and inspirations for her kids and family MoreLess
Plum District is a digital platform dedicated to providing practical money-saving tips and strategies for families. The company operates in the personal finance and lifestyle market, targeting parents and individuals looking to optimize their spending and savings. Plum District's business model revolves around content creation and distribution, offering articles, guides, and resources on various financial topics such as budgeting, saving for vacations, and managing everyday expenses. The platform generates revenue through advertising, sponsored content, and affiliate marketing partnerships with financial products and services. By delivering valuable and actionable financial advice, Plum District aims to help its audience make informed decisions and achieve their financial goals.
Keywords: money-saving, budgeting, financial tips, family finance, personal finance, lifestyle, content platform, advertising, affiliate marketing, practical advice.
Company overview
Plum District company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2010
- Headquarters
- San Francisco, United States
- Employees
- 44
- Open positions
- None listed
- Dealroom signal
- 53.8
- Investment activity
- 3 companies · latest Jun 2013
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Plum District funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES C✓Equity / VC | Dec 2011 | $20M | $80M | General Catalyst | — |
| SERIES A✓Equity / VC | Jan 2011 | $8.5M | $34M | Kleiner Perkins | — |
| SERIES AEquity / VC | Jul 2010 | $2.1M | $8.4M | Undisclosed | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 44 |
| 2025 | 44 |
| 2024 | 50 |
| 2023 | 49 |
| 2022 | 48 |
| 2021 | 47 |
| 2020 | 47 |
Growth signals
Plum District website traffic
Latest recorded traffic for Plum District is 230 monthly website visits. Plum District's team grew 0% over the past year.
Comparisons
Plum District compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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Capital deployed
Plum District investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
SpotivateCupertino, United StatesOnline e-commerce company that helps users discover and book family activities in their locality
→
DoodleDeals Inc.New York City, United StatesDiscovery and daily deal site offering discounts on children’s events
$5.1Mvaluation
ChatterflySan Mateo, United StatesMobile platform providing information to customers about neighborhood loyalty reward programs
$4Mvaluation
Talent graph
Plum District's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Plum District has talent and traffic
team presence
In the news
Latest news about Plum District
Recent press, funding announcements, and product moves mentioning Plum District — open to read from the original sources.
Market sentiment
What the market is saying about Plum District
An AI-synthesized read of the highest-engagement posts about Plum District on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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