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COMPANY PROFILE

Plooto

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All-in-one B2B payments & receivable platform that provides greater financial control

Toronto, CanadaFounded 2015Fintech
Valuation $100–250M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Plooto and the history behind them.

About Plooto

Plooto, founded in 2015 and headquartered in Toronto, offers an all-in-one payment automation platform designed to streamline payable and receivable workflows for over 10,000 North American businesses. The platform provides extensive payment capabilities and integrates seamlessly with leading accounting software such as QuickBooks, Xero, and NetSuite, enabling automatic invoice reconciliation. Plooto simplifies complex financial processes at scale, serving as a critical financial engine that helps businesses achieve their growth potential. The company operates on a subscription-based model, allowing users to start with a free 30-day trial before committing to a paid plan.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2015
Headquarters
Toronto, Canada
Employees
115
Open positions
3
Dealroom signal
75.0/100
Industry
Fintech
Sub-industry
Payments
Sector
Fintech, Accounting, Invoicing
Business model
SaaS
Client focus
b2b

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Dec 2022 $20M $80M Luge Capital · Centana Growth Partners · Fintop Capital ↗
SERIES A✓Equity / VC Apr 2021 $5.9M $23M Inovia Capital · Fintop Capital · Luge Capital ↗
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Plooto website traffic

Latest recorded traffic for Plooto is 200K monthly website visits, up 5.3% over the last three months. Plooto's team grew 2.7% over the past year.

Latest monthly visits200K 3-month web change+5.3% 1-year team growth+2.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

Series A8 investors entered at this stage

  • Golden Ventures
  • Golden Gate Ventures
  • FJ Labs
  • Fintop Capital
  • Lionfish Capital
  • Inovia Capital
  • Luge Capital
  • Centana Growth Partners
Team profiled 14 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇨🇦 Canada74.4%
🇺🇸 United States19.2%
🇮🇳 India5.1%
🇬🇧 United Kingdom1.3%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Plooto on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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