Plejd

Energy · Mölndals kommun, Sweden · Founded 2009 · IPO 2016

Developing smart connected lighting solutions MoreLess

Plejd is a company that specializes in smart lighting and home automation solutions. The company's product range is designed for easy installation and use in both new buildings and renovation projects. The system is controlled wirelessly via a mobile app, which allows users to manage lighting, create schedules, and set up customized lighting scenes.

Plejd's business model is centered around the sale of its hardware products, which include dimmers, controllers, and other smart home devices. The company targets both private consumers and professional installers, and its products are sold through a network of distributors and retailers. The market for smart home technology is growing, and Plejd is positioned to benefit from this trend by offering a user-friendly and accessible system.

Keywords: smart lighting, home automation, wireless control, mobile app, lighting control, smart home, building automation, renovation, new construction, energy efficiency

Valuation $1.16B

Revenue $149M

EBITDA $56M

Total funding $0–10M

Power Law Unicorn$1–10B valuation tier Thoroughbred$100M+ revenue

Knowledge graph

Market map Building energy efficiency startups

Talent graph

Plejd's talent

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Employees mapped 213 incl. 1 AI specialist

Founders /100 quality score

Key operators 31 quality /100

Potential founders likely future founders

Startup mafia alumni-founded startups

Talent movements in · out past 12 months

Source: Dealroom Talent Intelligence.

Investors

1 investor on Plejd's cap table

Sourced from Dealroom's funding history.

Series B+ 1 investor entered at this stage

Norges Bank Investment Management

Global footprint

Where Plejd has talent and traffic

Workforce by country

6 countries with
team presence

🇸🇪 Sweden92%

🇳🇱 Netherlands2.5%

🇫🇮 Finland1.8%

🇳🇴 Norway1.2%

🇩🇪 Germany1.2%

Top 5 of 6 shown

Web traffic by country

56K monthly visits
across markets

🇸🇪 Sweden45.9%

🇳🇴 Norway36.6%

🇫🇮 Finland4.8%

🇺🇸 United States3.9%

🇳🇱 Netherlands3.9%

Top 5 markets shown

Patent intelligence

$4M patent portfolio · 8 active families

Estimated portfolio value

$4M

0.33% of market cap · 45.9× smaller than top peer View ($176M)

8 active patent families

Where Plejd innovates Automatic controlComputer graphics (images)Computer programElectronic equipmentHuman–computer interaction

Where Plejd concentrates vs peers

Each axis is a top-10 topic across Plejd and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Market sentiment

What the market is saying about Plejd

An AI-synthesized read of the highest-engagement posts about Plejd on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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