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COMPANY PROFILE

PlayStar

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Gambling operation with a vision to deliver an online gambling experience like no other for players across the USA

United StatesFounded 2020Consumer Services
Valuation $50–100M Last recorded · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for PlayStar and the history behind them.

About PlayStar

PlayStar is an innovative online casino startup aiming to revolutionize the digital gambling experience for players across the United States. The company is set to make its debut in the New Jersey market, one of the fastest-growing regions for online gaming. PlayStar's mission is to offer a unique and engaging online casino experience, differentiating itself from competitors through superior user engagement and cutting-edge technology.

The company primarily serves adult online gamblers who are looking for an immersive and responsible gaming environment. PlayStar operates in the iGaming market, which includes online casinos, sports betting, and other forms of internet-based gambling. This market is rapidly expanding, particularly in the U.S., as more states legalize online gambling.

PlayStar's business model revolves around providing a wide range of casino games, including slots, table games, and live dealer experiences. The company makes money through various revenue streams, including player deposits, in-game purchases, and partnerships with game developers. Additionally, PlayStar has signed an iGaming platform agreement with Gaming Innovation Group, which will help enhance its technological capabilities and game offerings.

To ensure a safe and fair gaming environment, PlayStar has partnered with Maxima Compliance to strengthen its compliance and responsible gambling measures. This collaboration aims to provide a secure and trustworthy platform for its users, adhering to all regulatory requirements.

Under the leadership of CEO Per Hellberg, an industry veteran, PlayStar is poised for significant growth. The company is actively expanding its team, seeking talented individuals both within and outside the industry to join its exciting journey.

In summary, PlayStar is a forward-thinking online casino brand focused on delivering an unparalleled gaming experience in the U.S. market. With a strong emphasis on compliance and responsible gambling, the company is well-positioned to capture a significant share of the growing iGaming market.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
United States
Employees
50
Open positions
None listed
Dealroom signal
66.0/100
Industry
Gaming
Sub-industry
Betting & Gambling
Sector
Consumer Services
Business model
SaaS
Client focus
b2c

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Jul 2023 $0 — Glitnor ↗
EARLY VC✓Equity / VC Dec 2022 $15M $60M Meyer Global Management ↗
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023 —
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Growth signals

PlayStar website traffic

Latest recorded traffic for PlayStar is 120K monthly website visits, down 7.7% over the last three months. PlayStar's team grew 6.4% over the past year.

Latest monthly visits120K 3-month web change-7.7% 1-year team growth+6.4%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

  • Meyer Global Management
  • Glitnor
Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇺🇸 United States46.9%
🇧🇬 Bulgaria15.6%
🇪🇸 Spain12.5%
🇲🇹 Malta9.4%
🇬🇧 United Kingdom3.1%
Top 5 of 6 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about PlayStar on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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