PlaySight Interactive

About PlaySight Interactive

PlaySight Interactive is a sports technology company that develops AI-powered video and analytics platforms. The firm's main offering is the "SmartCourt," a system that uses high-definition cameras and artificial intelligence to transform sports venues into intelligent, connected arenas. This technology provides automated live streaming, multi-angle video recording, performance analysis, and instant replays for over 25 different sports, including tennis, basketball, soccer, and ice hockey.

Founded in 2010 in Kfar Saba, Israel, by Chen M. Shachar, Evgeni Khazanov, and Yoram Bentzur, PlaySight emerged from technology originally developed for the Israeli military. The idea was conceived when co-founder Evgeni Khazanov, after watching his daughter's tennis practice, questioned why advanced technology wasn't being used to help players improve. The company commercialized its technology in 2013, initially focusing on tennis before expanding. In October 2021, PlaySight was acquired by Slinger, a connected sports company, in a deal valued at $82 million.

The SmartCourt system is designed for athletes, coaches, teams, and fans, offering tools previously available only at the elite professional level. Key features include automatic shot tracking, ball trajectory analysis, player movement metrics, and biomechanical analysis. All data and video are uploaded to a cloud platform, where users can review, analyze, and share their performance from any device. The business model includes installing its camera hardware and software in sports facilities, such as clubs, academies, and universities, and providing recurring services through its platform. Notable clients include professional sports teams like the NBA's Golden State Warriors, over 70 NCAA programs, and the United States Tennis Association (USTA).