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PlayOn! Sports
High school sports media company that streams events and videos on-demand
About PlayOn! Sports
PlayOn! Sports, operating under the name 2080 Media, Inc., is a prominent player in the high school sports media industry. Headquartered in Atlanta, GA, the company has established itself as the leading provider of live-streamed high school sports events in the United States. In 2013, PlayOn! Sports partnered with the National Federation of State High School Associations (NFHS) to create the NFHS Network. This joint venture aggregates sports media and related rights from state high school athletic associations, making it one of the largest direct-to-consumer sports media enterprises in the nation.
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The NFHS Network combines events from state associations with those produced through PlayOn! Sports' School Broadcast Program (SBP). This program enables schools to produce and broadcast their own sports events, significantly expanding the range of content available on the network. As a result, the NFHS Network streams more high school sports events than any other company globally.
PlayOn! Sports primarily serves high school athletic associations, schools, student-athletes, and sports fans. The company operates in the sports media market, focusing on high school sports, which is a niche but rapidly growing segment.
The business model of PlayOn! Sports revolves around content aggregation and distribution. It makes money through various revenue streams, including subscription fees from viewers who want access to live and on-demand sports events, advertising revenue from brands looking to reach a targeted audience, and licensing fees from schools and associations that use its broadcasting platform.
In summary, PlayOn! Sports is a high school sports media company that streams live events, aggregates content from state associations, and empowers schools to broadcast their own sports events. It generates revenue through subscriptions, advertising, and licensing fees.
At a glance
- Status
- Operational
- Founded
- 2008
- Headquarters
- Atlanta, United States
- Employees
- 618
- Open positions
- 18
- Dealroom signal
- 58.7/100
- Industry
- Sports, Media
- Sub-industry
- Sport Media, Streaming
- Sector
- Consumer Services, On-Demand, Content
- Client focus
- b2c
- Investment activity
- 3 companies, latest Apr 2025
- Capital deployed
- $4.2M
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning PlayOn! Sports.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Feb 2022 | — | — | KKR · Panoramic Ventures · BIP Ventures | ↗ |
| SERIES FOther financing | Sep 2017 | $8M | $32M | BIP Capital | — |
Growth signals
Latest recorded traffic for PlayOn! Sports is 43K monthly website visits, up 34.4% over the last three months. PlayOn! Sports's team grew 0% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
MaxPrepsCameron Park, United StatesAmerica's source for high school sports
→
JoymoOslo, NorwayDeveloped a unique product that will revolutionise the broadcasting world and the way grassroots sports develops
$17Mvaluation
The CubeSan Francisco, United StatesWe make it ridiculously easy to record live to the cloud and share your events instantly!
→
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Hamilton Ventures
BIP Capital
Series B and later5 investors entered at this stage
Imlay Investments
Herff Jones
KKR
Panoramic Ventures
BIP Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about PlayOn! Sports on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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