Playio

About Playio

GNA Company's Playio is a mobile gaming rewards and loyalty application launched in February 2021. The platform, founded in 2020 by CEO Jason (Jiwoong) Choi and CBO Jay Heo, operates on a play-to-earn model designed to increase player engagement. Initially launched in South Korea, Playio has since expanded globally and is available for Android OS.

The application allows users to earn points, which can be redeemed for prizes and gift cards, based on their playtime and in-game achievements. It features a library of over 2,000 games and uses an algorithm to provide personalized game recommendations based on user data and play styles. In addition to the rewards system, Playio incorporates social elements, allowing users to connect and compete with friends, customize avatars, and participate in weekly events.

Playio serves as a data-driven marketing platform for game developers, offering targeted user acquisition campaigns without requiring a separate SDK installation. The company analyzes playtime data to provide developers with insights into player behavior, helping them to reach and retain their target audience effectively. This business model aims to create a mutually beneficial ecosystem for both gamers and developers. The company has formed partnerships with global game companies such as Gravity, Neowiz, and Com2us. As of February 2025, Playio has raised $4.05M in funding from investors including BNK Financial Group and Shinhan Venture Investment.