Playgig

About Playgig

Playgig is a game development studio established in Los Angeles in 2021 by Bruno Schirch, a former executive from Riot Games. Schirch, who previously headed esports and global publishing for the creators of 'League of Legends,' brings extensive industry experience to this new venture. His journey began in Brazil, and his career at Riot Games involved pioneering the games-as-a-service model and growing the 'League of Legends' audience to over 100 million players. He founded Playgig with the vision of making deeply engaging multiplayer games accessible to a broader global community.

The company operates as an AI-native game studio, integrating artificial intelligence into the core of its development process to enhance creativity and optimize gameplay. Playgig is focused on creating free-to-play, cross-platform games, allowing for a wide audience reach across various devices. The business model centers on building a long-lasting community where revenue is generated from players purchasing premium content related to lifestyle and self-expression, rather than focusing on innovating the business model itself. The studio has a fully remote and distributed team, leveraging a diversity of perspectives from industry veterans who have worked on titles like 'World of Warcraft' and 'Diablo III'.

Playgig's inaugural project is 'Mystic Kingdoms,' a team-based arena battle game set in a fantasy world. This first title is designed to be a cross-platform, free-to-play team battle game that will serve as the foundation for a larger multimedia universe. The studio has secured significant financial backing, raising approximately $10.8 million in a seed funding round in September 2022. This investment was led by March Capital and Aream & Co, with participation from other investors like Gaingels and Paramark Ventures, to expand its development team and accelerate product development.