Player X

About Player X

Player X operated as a publisher and distributor specializing in mobile entertainment content, with a focus on games, mobile TV, and video. Founded in 2004 and headquartered in London, the company established a global distribution network that enabled content partners to reach audiences through mobile operators, retailers, internet portals, and handset manufacturers.

The company's business model centered on acquiring the rights to distribute mobile content from partners and leveraging its extensive network to deliver it to consumers worldwide. Player X's revenue was generated through these distribution activities, providing a channel for content creators to monetize their games and videos in the mobile ecosystem. By 2006, its network included over 70 operators across Europe, the Americas, and Asia. Key clients and partners included major content licensors like FremantleMedia, for which Player X distributed games and video content based on popular brands such as 'The X Factor' and 'Family Fortunes'. The company also formed a significant partnership with game publisher Codemasters to exclusively distribute mobile titles like 'TOCA Race Driver 3'.

Player X's service provided a comprehensive distribution solution for mobile content partners. The company handled the process of getting games and videos onto various mobile platforms, which was a complex task in the pre-smartphone era of diverse operating systems and carrier portals. A notable achievement was being the exclusive publisher of the mobile game for the Oscar-nominated movie, 'Wallace & Gromit - The Curse of the Were-Rabbit'. The company was eventually acquired by Zed Worldwide, marking its exit as a venture-capital-backed entity.