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COMPANY PROFILE

Playbook

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San Francisco, United StatesFounded 2020Consumer Services
Valuation $50–100M Last recorded · 2022
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Playbook and the history behind them.

About Playbook

Playbook is a modern way to store, share, and collaborate on creative files and projects with your team and clients. It offers a visually-appealing and user-friendly platform that makes it easier to find and share your work in a format that looks more like a portfolio than traditional cloud storage. Its AI-organizing capabilities allow you to escape the mess of nested folders and subfolders, and create a beautiful gallery to share with your team or clients. With Playbook, you can gather feedback and comments on your work, and make it easier to collaborate with others. It's a great way to make sure your work is stored and presented in the best way possible. Playbook stands out from other businesses in the same industry by offering a more visually-appealing and organized way to store, share, and collaborate on creative projects.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
San Francisco, United States
Employees
14
Open positions
1
Dealroom signal
57.8/100
Industry
Media
Sector
Consumer Services
Client focus
b2c
Investment activity
1 company, latest Nov 2023
Capital deployed
—
Preferred round
ACQUISITION

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Apr 2022 $18M $72M Blank Ventures · Hyphen Capital · Founders Fund · Elad Gil ↗
SEED✓Equity / VC Aug 2021 $4M $20M Inovia Capital · Abstract Ventures · Beth Turner · Founders Fund —
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Growth signals

Playbook website traffic

Latest recorded traffic for Playbook is 540K monthly website visits, down 3.6% over the last three months. Playbook's team declined 12.5% over the past year.

Latest monthly visits540K 3-month web change-3.6% 1-year team growth-12.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

19 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed10 investors entered at this stage

Series A5 investors entered at this stage

Other known investors4 additional known investors

Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States75%
🇳🇴 Norway8.3%
🇩🇪 Germany8.3%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Playbook on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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