Play Tag

About Play Tag

Playtag is a technology firm operating in the artificial intelligence sector, with a focus on AI-driven human behavior analysis. The company was established in March 2022 by CEO Hyun Soo Park, a professor of computer engineering at the University of Minnesota and an authority in 3D behavior restoration. Park's academic background includes a Ph.D. from Carnegie Mellon University and postdoctoral work at the University of Pennsylvania, which provides a strong research foundation for the company's technological pursuits. Playtag maintains a global presence with offices in Minneapolis, USA, and Seoul, South Korea.

The company's core business revolves around a Behavior-as-a-Service (BaaS) model, providing quantitative analysis of human actions from video footage. Its primary product, "Storyline," leverages computer vision and automation algorithms to serve clients in the childcare and senior care markets. For childcare centers and kindergartens, Storyline analyzes video to monitor children's activities and automatically generates reports and notifications for parents and teachers. This service aims to enhance parent-teacher communication, provide data-driven insights into a child's development, and offer a clearer understanding of social interactions. Playtag is also adapting this technology for the senior care industry, with plans to collaborate with companies like Samsung C&T to apply its services in senior care and residential facilities.

Playtag generates revenue through a subscription-based model for its Storyline service, with a recommended monthly fee per classroom. The company has demonstrated significant market traction since launching its paid service in the third quarter of 2024, reporting rapid monthly growth in classroom adoption. To fuel its expansion, Playtag has secured multiple rounds of funding, including a pre-Series A round led by CJ Investment with participation from BNK Venture Investment, DSC Investment, and KB Investment. It has also received support from government initiatives like the South Korean Ministry of SMEs and Startups' TIPS program. The firm is actively pursuing global expansion, particularly into the U.S. market, by localizing its product and establishing a dedicated sales and marketing team.