Play Everywhere

About Play Everywhere

GoPlay is a multi-faceted entertainment platform originating from Indonesia, offering both video-on-demand (VoD) and interactive live-streaming services. Initially launched in September 2019 as the on-demand video arm of the Indonesian tech giant Gojek, it focused on providing access to a wide range of local films and original content to the Indonesian market. The platform was founded as part of Gojek's expansion into digital entertainment and was led by CEO Edy Sulistyo, who previously founded the event management software company Loket.com, which was acquired by Gojek in 2017.

GoPlay's business strategy centers on addressing the demand for high-quality local content in Indonesia, a market it identified as underserved by traditional cinemas. Its business model includes subscription-based access (SVOD) to its content library, which can be purchased standalone or as part of a bundle with other Gojek services. To bolster its content and technology, GoPlay secured its first independent funding round in June 2020, led by ZWC Partners and Golden Gate Ventures, with participation from other investors including Openspace Ventures and Ideosource Entertainment, although Gojek remained the majority owner. This investment aimed to enhance technology to support local filmmakers and expand its library of Indonesian movies and series.

Over time, GoPlay evolved to heavily focus on its interactive live-streaming service, GoPlay Live. This service allows creators from various genres to engage with audiences in real-time and monetize their content through a virtual gift feature, where fans can show appreciation and financial support. This pivot towards the creator economy was supported by initiatives like the 'GoPlay Creator Fund', a US$1 million program launched in 2022 to provide creators with sustainable income through monthly bonuses and other benefits. In September 2023, as part of parent company GoTo's strategy to divest non-core assets, GoPlay was sold to its former CEO, Edy Sulistyo, and rebranded to 'Everywhere'.