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PlanetWatchers
A geospatial intelligence and enterprise natural resource monitoring service
About PlanetWatchers
PlanetWatchers operates as a geospatial analytics firm, providing data-driven solutions primarily to the North American crop insurance industry. Founded in 2016 by Roi Shilo, Ariel Smoliar, and Shay Lev, the company leverages advanced technology to transform traditional, manual crop assessment into an automated, efficient process. The founding team, including former members of elite Israeli military intelligence units, identified the commercial potential of Synthetic Aperture Radar (SAR) for monitoring natural resources. Shilo, the CTO, brings over two decades of experience in remote sensing and satellite data applications, having held management positions where he developed new remote sensing applications for various markets. CEO Dominic Edmunds, an experienced entrepreneur from the big data sector, joined the team to steer the company's focus toward the crop insurance market, a challenge he embraced for its complexity.
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The company's core business revolves around its Analytics-as-a-Service (AaaS) platform, which serves crop insurance providers by automating policy data capture and claim validation. PlanetWatchers generates revenue by offering subscription-based access to its services, which help clients save significant time and resources. By utilizing its technology, the company reports it can reduce the time spent processing a claim by 40-75%. Its clientele includes a substantial portion of the crop insurance market, with their customer base reportedly underwriting 45% of U.S. insured acres as of December 2022, and partnerships with entities like ProAg, the World Bank, and the Environmental Protection Agency.
The service is built upon a proprietary platform that combines multi-source satellite sensors, particularly SAR, with machine learning algorithms. SAR technology is a key differentiator, as it allows for the collection of detailed crop data regardless of weather conditions like cloud cover or poor lighting. The platform analyzes time-series data to provide actionable insights for insurers, such as verifying planting dates, confirming acreage, classifying crop types, and assessing damage from weather events like wind and floods. This remote analysis eliminates the need for frequent in-person field visits, making the process of underwriting policies and validating claims faster and more objective. The company has steadily expanded its offerings, launching services for acreage reporting, storm damage analysis, prevented planting detection, and harvest detection between 2020 and 2023.
At a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- London, United Kingdom
- Employees
- 23
- Open positions
- None listed
- Dealroom signal
- 62.1/100
- Industry
- Fintech
- Sub-industry
- Insurance, AgriTech
- Sector
- Fintech, Geopositioning, Image Recognition, Asset Management, Remote Sensing, Core AI
- Technology
- Artificial Intelligence, Big Data, Deep Tech, Computer Vision
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Sep 2022 | $11M | $44M | Seraphim Space · Creative Ventures | ↗ |
| SERIES A✓Equity / VC | Jun 2021 | $3.5M | $14M | Creative Ventures · Ridgeline Partners · Trendlines Agrifood Fund | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for PlanetWatchers is 2.6K monthly website visits, down 3.7% over the last three months. PlanetWatchers's team grew 0% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed9 investors entered at this stage
Resolute Ventures
Sapir Venture Partners
Brian SingerTectonic Capital
Bob Zipp
Aaron Zucker
ZORA Ventures- DPDavid Pell
Seraphim Space
Series A3 investors entered at this stage
Creative Ventures
Ridgeline Partners- TFTrendlines Agrifood Fund
Other known investors4 additional known investors
Autonomy Ventures- DJDan Jones
MicroVentures
Seraphim Space Camp
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about PlanetWatchers on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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