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Planet Table
Working on development and operation of producer support platform
About Planet Table
Planet Table operated in the food supply chain sector, specifically targeting the farm-to-business market in Japan. Founded by Shin Kikuchi in 2007 and headquartered in Shinagawa, the company aimed to address inefficiencies within the food distribution system. The firm's core offering was an online ordering platform named "Send," which facilitated direct transactions between agricultural producers and business clients, primarily restaurants. This model was designed to shorten the supply chain, enabling farmers to list their available products and quantities, while restaurants could source fresh ingredients from local producers.
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The company's stated mission involved leveraging big data analytics to optimize supply and demand, with the ultimate goal of minimizing food wastage. This approach sought to provide farmers with better market access and restaurants with a more transparent and efficient procurement process. Over its operational history, Planet Table attracted significant investor interest, securing approximately $11.5 million in total funding across three major rounds. Its first funding was received in early 2010, followed by a Series A round and a subsequent Series B round in September 2016, which raised $4 million. Key institutional investors included Daiwa Securities Group, SBI Investment, CyberAgent Capital, and Credit Saison. Despite its efforts to disrupt the traditional food supply chain, the company ultimately ceased operations and is now considered deadpooled as of early 2022.
At a glance
- Founded
- 2014
- Headquarters
- Tokyo, Japan
- Sector
- eCommerce & Marketplaces
Latest news
Press, funding announcements and product moves mentioning Planet Table.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
CyberAgent Capital
Saison Ventures
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Planet Table on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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