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COMPANY PROFILE

Planday

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Workforce scheduling solution empowering managers and employees to work smarter

Copenhagen, DenmarkFounded 2004Other B2B Software
Valuation $100–250M Last recorded · 2018
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Planday and the history behind them.

About Planday

Planday operates in the workforce management sector, offering a platform designed to optimize scheduling, communication, and payroll processes for businesses employing hourly workers. The company primarily serves clients in industries such as hospitality, healthcare, and retail, where managing a large number of hourly employees is crucial. Planday's business model revolves around a Software-as-a-Service (SaaS) approach, where clients subscribe to the platform on a recurring basis. This model ensures a steady revenue stream and allows for scalability as clients' needs grow. Planday makes money through subscription fees, which vary based on the size of the business and the features required. The platform's key features include real-time scheduling, shift swapping, payroll integration, and communication tools, all accessible via a mobile app. By streamlining these processes, Planday helps businesses reduce administrative overhead and improve operational efficiency.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2004
Headquarters
Copenhagen, Denmark
Employees
252
Open positions
14
Dealroom signal
64.6/100
Industry
Jobs Recruitment
Sector
Other B2B Software, App, Human Resources, SaaS, Time Management, Reporting, Payroll, Staffing, Back Office, Scheduling, Communication, Platform, Techscale200
Business model
SaaS

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Mar 2021 $0 — Xero —
SERIES COther financing Aug 2018 $39M $154M SEB Venture Capital · Creandum · Eurazeo ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearEBITDAMargin
2026 —
2025 —
2024 —
2023 —
2022 —
2021 —
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Planday website traffic

Latest recorded traffic for Planday is 1.1M monthly website visits, up 0% over the last three months. Planday's team declined 24.3% over the past year.

Latest monthly visits1.1M 3-month web change0% 1-year team growth-24.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

Other known investors1 additional known investor

  • Xero
Team profiled 50 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
10 countries with
team presence
🇩🇰 Denmark61.9%
🇬🇧 United Kingdom20.6%
🇳🇴 Norway6.7%
🇵🇱 Poland4.1%
🇩🇪 Germany3.6%
Top 5 of 10 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Planday on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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