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COMPANY PROFILE

PlainID

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An authorization solution that secures digital assets with one unified authorization platform, accommodating cloud, mobile, and legacy applications

Tel Aviv-Yafo, IsraelFounded 2014Cybersecurity
Valuation $100–500M Latest valuation · 2021
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for PlainID and the history behind them.

About PlainID

PlainID is a startup that operates in the cybersecurity industry, specifically focusing on access control and authorization enforcement. The company offers a suite of pre-built, third-party "Authorizers" that help businesses control who has access to their vital data and systems. These Authorizers are designed to work with a range of platforms and systems, including API Gateways, Microservices, Data Lakes, and more.

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PlainID's solutions are particularly useful for enterprises that use systems like Istio, Apigee, AWS API Gateway, Okta, Google BigQuery, and Snowflake Authorizer. The company's approach to access control combines centralized management with distributed enforcement, allowing businesses to make real-time access decisions based on a variety of factors, including time, place, device, and other environmental characteristics and events.

PlainID's business model is likely based on a software-as-a-service (SaaS) model, where clients pay a subscription fee to use the company's services. This model is common in the tech industry and allows for steady, recurring revenue. The company's clients are primarily businesses that need to control access to their systems and data, which could include a wide range of industries.

In summary, PlainID is a cybersecurity startup that provides access control solutions for businesses. It operates in the tech industry and likely makes money through a SaaS business model.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2014
Headquarters
Tel Aviv-Yafo, Israel
Employees
95
Open positions
5
Dealroom signal
85.4/100
Industry
Security, Enterprise Software
Sub-industry
Device security & Antivirus
Sector
Trading, Identity Management, Risk Management, Business Intelligence, Network Security, Cybersecurity, Hard Tech
Technology
IoT InternetOfThings
Business model
SaaS
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning PlainID.

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES COther financing Dec 2021 $75M $300M Itai Tsiddon · Viola Ventures · Insight Partners
LATE VCOther financing Dec 2020 $11M $44M Viola Ventures · Vintage Investment Partners · Springtide Ventures · Capri Ventures
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020
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Growth signals

PlainID website traffic

Latest recorded traffic for PlainID is 8.9K monthly website visits, up 169.7% over the last three months. PlainID's team grew 6.7% over the past year.

Latest monthly visits8.9K 3-month web change+169.7% 1-year team growth+6.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

Series B and later5 investors entered at this stage

Team profiled 17 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇮🇱 Israel75%
🇺🇸 United States21.1%
🇬🇧 United Kingdom1.3%
🇺🇦 Ukraine1.3%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about PlainID on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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